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accessibility statement

Accessibility statement

Pickfords recognizes the importance of providing a website that is accessible to all user groups, including the disabled, the visually impaired and those with motor deficiencies and cognitive disabilities.

This statement explains the accessibility features we have implemented to help you use our website. They help to improve navigation for screen readers, keyboard navigation and text-only browsers among other things.

You can find out about this website's accessibility features in the sections below: 

General information 

Background, text and color 

Non-text elements 

Links and navigation 

Frames and tables  

Please let us know if you have any questions or feedback regarding the accessibility of this site or if you experience any difficulty using it.

General information

We've designed this site with accessibility in mind. Some of the general features include: 

  • The use of clear, simple language which is easy to understand. 
  • The use of common web conventions. 
  • Avoiding the use of blinking or flickering elements. 
  • The use of validated HTML and Cascading Style Sheets (CSS) 

Standards Compliance

We have strived to ensure our website conforms to level A compliance as specified by the Web Content Accessibility Guidelines (WCAG). In some cases the website provides enhanced features via JavaScript and to optimise the user experience we recommend that Javascript is switched on in your web browser. Our ultimate goal is to provide equivalent functionality for users who are not able to use JavaScript and we are working hard to achieve this.

Background, text and color

Careful use of text colors, size and background colors can help people with a range of visual impairments. Here's what we've done: 

Font and text size

While we've used clear, legible font for all text and headings. In the Firefox browser, select View, then Text Size, and then choose increase, or decrease. 

Style sheets

This site uses cascading style sheets (CSS) for visual layout. Where possible, we've also made our website navigable, usable and readable if your browsing device does not support style sheets.

Non-text elements

Providing alternatives for non-text elements gives visually impaired and screen-reader users wider access to our website.

Images, videos and other non-text elements

We've made it possible to use our site without having to view graphics or images. All non-text elements, such as images, animations, symbols, audio, video and multimedia have text equivalents. We've done this by providing descriptive alt attributes for them. Purely decorative graphics or formatting images have empty alt attributes.


Our website uses JavaScript to improve usability. Links and navigation The website has been designed to streamline the user experience. Clear navigation and links make it easy  for all users to find content quickly. 


We've made navigation links consistent between pages throughout the site. The site is also fully accessible using only the keyboard and can be navigated with scripting disabled.

Pop-up windows

Our website does not use pop-up windows unless they are appropriate. Acceptable cases, for example, are when it is important to see the browser window you've just navigated from in the background.

Forms and tables

Clearly labelled tables help readers to understand the content on a page and to fill in content into correct form fields.


This website does not use frames. 


We do occasionally use tables for layout but we ensure we follow WCAG guidelines. This means tables do not have any structural mark-up for visual purposes and they make sense when presented in a linear way.